Nandita Das

India’s Got Colour​

The story

A 2-minute music video that tackles the issue of colourism and celebrates India's diversity in skin colour. A catchy and youth-friendly video that aims to further the conversation around colourism.

Director’s note

The Dark Is Beautiful Campaign started in 2009 by a Chennai-based NGO called Women of Worth. I began supporting it in 2013. And we have seen big and small impacts of the campaign since then. In its 10th year, we decided to make a music video intended to change at least the narrative around colourism to a more holistic celebration of diversity. I decided to collaborate with Mahesh Mathai, ad filmmaker and Ankur Tewari, music composer/musician and came up with 'India's Got Colour'. After all, we are 1.3 billion people, and have that many shades of skin tones!

We made the conscious choice of putting this video out in the public domain with no copyright. The idea was to spread it as wide as possible.

Supported by: JSW

Year : 2019

Language : Hindi

Virata Parvam


Director: Udugula Venu

Language: Telugu

Character Name: Shakuntala

Key Cast: Kundan Alexzed, Chakrapani Ananda, Banerjee

Feastivals and Awards: NA

Film Stills: 9

BTS: 11